Semicircle

Uncover the Full Potential of Your Paid Marketing Budgets

We help companies to find growth opportunities with their 
Google Ads, Meta Ads, LinkedIn Ads & other Paid Marketing budgets.

We serve B2B and B2C companies across sectors —
including SaaS, e-commerce, and large corporations, SMBs, startups, and scale-ups — with annual ad spends over €50K.

Hero section image. A man and a woman looking at performances from a control tower.
100+

Projects Completed

100M+

Acquisition Spent Delivered

15+ years

Experience in Scaling SaaS Acquisition

semicircle

Trusted by leaders in the French tech space

We have been a steadfast partner for notable firms, steering them through downturns or spearheading their growth during acceleration phases.

Learn how our expert strategies and guidance can pave the way for sustainable acquisition and surpass business goals.

ankorstore logo

Accelerate Success with Targeted Campaign Strategies

Discover how our specialized services in Campaign Management, Paid Acquisition Audits, and Data-Driven Marketing can give you a competitive edge in the realm of performance marketing.

Paid Marketing
Ensure budgets are correctly spent on ads.
  • Channel Management & Exploration
  • Incrementality Testing
  • Optimization
  • Multi-Channel Paid Strategy
  • Reporting, Process and Communication
Data Marketing
Connect every click to your revenues.
  • Data Integration and Analytics Set-up
  • Attribution & Performance Measurement
  • Measurement Framework Development
  • Performance Measurement & Back Office Reconciliation
Campaign Management
  • Paid Search (Google Ads)
  • Social Ads (Meta Ads, LinkedIn Ads, TikTok Ads, etc.)
  • Display Ads
  • Youtube Ads
  • Retargeting
Audits
  • Bronze Audit- Rapid Insights
  • Silver Audit - In-Depth Review
  • Gold Audit - Full Package
Strategic Supervision
  • Supervision of agencies
  • Supervision of internal teams
  • Team restructuring
  • Recruitment (Interviews)
Data Integration
  • Paid Search (Google Ads)
  • Social Ads (Meta Ads, LinkedIn Ads, TikTok Ads, etc.)
  • Display Ads
  • Youtube Ads
  • Retargeting
Marketing Analysis
  • Bronze Audit- Rapid Insights
  • Silver Audit - In-Depth Review
  • Gold Audit - Full Package
Data Visualization
  • CMO Dashboards
  • Data Evangelism
  • Decision Framework
  • KPI Setting

Unlock Growth with Our Expertise

Tailored solutions to amplify your business potential, every step of the way.

Unlock Growth with Our Expertise

Tailored solutions to amplify your business potential, every step of the way.

Campaign Management
Comprehensive Campaign Management Services for:
  • Paid Search (Google Ads, Bing Ads)
  • Display Ads
  • YouTube Ads
  • Retargeting
  • Social Ads (Meta Ads, LinkedIn Ads, TikTok Ads, etc.)
Strategic Collaboration
10 Week Collaborative Program with the following key features:
  • Weekly Strategy Calls with Key Stakeholders
  • Kick-off and Restitution Sessions
  • Regular strategic and Operational Guidance
  • Active Sharing of Insights and Best Practices
  • Routine Performance Monitoring Reviews
  • Constant Availability via Slack
Audits
Three Audits to Shed Light on Your Performances
  • Bronze Audit- Rapid Insights
  • Silver Audit - In-Depth Review
  • Gold Audit - Full Package
Data Consulting
Full Day Consulting Missions on:
  • Data Integration
  • Data Analysis
  • Data Visualization

About Us

Mathieu Ceccarelli

Mathieu has been helping French Tech players and major corporations amplify their paid customer acquisition and develop sustainable strategies for over 10 years. His diverse portfolio includes successful campaigns for prominent companies like Qonto, Brevo (ex-Sendinblue), Cityscoot, Ankorstore, Ringover, Le Cab and Bankin’.

His mission: Constructing scalable paid acquisition strategies (Paid Search, Social Ads) aimed at empowering founders to navigate their business towards sustainable success. 

Expertise:
  • Performance Marketing and Google Ads Management
  • Business Intelligence and Analytics

Connect on Linkedin

Founder
Ex-Brevo (Formerly Sendinblue), SEA Influencer
Gaurav Arora - Founder Profile Picture
Founder
Ex-Brevo (Formerly Sendinblue), Ex-Rocket Internet
Essec Business School Alumnus

Gaurav Arora

Alumnus of Essec Business School , Gaurav brings an extensive skill set acquired from scaling customer acquisition channels worldwide at Brevo (ex-Sendinblue), Jumia (Rocket Internet), Ringover and bootstrapping a SaaS company (Reviewflowz).

Expertise:
  • Marketing Fund Management
  • Optimising Acquisition Funnel and Conversion Rates
  • Data Analytics

Connect on Linkedin

Know More

We understand your Challenges

We've been in your shoes. And we have confronted the same hurdles.
Now, we want to help translate your marketing pain points into success stories.

dataflow-icon
Agency
chevron-icon
dataflow-icon
dataflow-icon
Challenge
chevron-icon
You have observed a persistent and concerning drop in conversion rates across various marketing channels.
chevron-icon
dataflow-icon
Challenges / Use-Cases
chevron-icon
We conduct a deep analysis/audit to identify the underlying issues and work on a strategy to turn things around, focusing on optimal budget allocation and fresh marketing strategies.
file-icon
dataflow-icon
Challenge
chevron-icon
Your growth hasn’t kept pace with the strategies your competitors are deploying.
chevron-icon
dataflow-icon
Challenges / Use-Cases
chevron-icon
We offer detailed insights into competitors' strategies, helping you understand the market dynamics and stay ahead in the game.
clock-icon
dataflow-icon
Challenge
chevron-icon
Your team's efficiency is impacted by inefficient operations as teams spend a lot of time on conversion tracking, leakages in the funnel, and other recurring issues.
chevron-icon
dataflow-icon
Challenges / Use-Cases
chevron-icon
We identify operational inefficiencies and develop a streamlined operational roadmap to enhance coordination and planning, ensuring smoother, more efficient marketing operations.
server-icon
dataflow-icon
Challenge
chevron-icon
You are unsure if your marketing budget is being utilized efficiently.
chevron-icon
dataflow-icon
Challenges / Use-Cases
chevron-icon
We offer a comprehensive analysis of your budget allocation, pinpointing areas for optimization to ensure every dollar is spent effectively.
chevron-icon
Data Measurement
Bridging Marketing Needs with Data Precision.
dataflow-icon
Challenges
chevron-icon
dataflow-icon
dataflow-icon
Challenge
chevron-icon
You struggle with inconsistent data across various departments, which hampers your decision-making process.
chevron-icon
dataflow-icon
Challenges / Use-Cases
chevron-icon
We overhaul your data infrastructure, ensuring clean, consistent, and reliable data that powers informed decision-making.
file-icon
dataflow-icon
Challenge
chevron-icon
You find it difficult to access core metrics that are vital for strategy formulation.
chevron-icon
dataflow-icon
Challenges / Use-Cases
chevron-icon
We facilitate easy access to all vital metrics, helping you keep a steady pulse on the health of your business.
clock-icon
dataflow-icon
Challenge
chevron-icon
Your dashboards don’t offer insights that are deep or actionable enough, failing to support data-driven decision-making.
chevron-icon
dataflow-icon
Challenges / Use-Cases
chevron-icon
We redesign your dashboards to offer a granular view of all vital metrics, offering insights that can steer data-driven strategies.
server-icon
dataflow-icon
Challenge
chevron-icon
You are in the early stages of setting up your data infrastructure and are unsure of how to go about it.
chevron-icon
dataflow-icon
Challenges / Use-Cases
chevron-icon
We guide you in setting up a data infrastructure that is robust, scalable, and designed to meet your specific business needs, providing a strong foundation for future growth.
chevron-icon
Performance Marketing
Optimizing Channels, Amplifying Results.
dataflow-icon
Challenges
chevron-icon
dataflow-icon
dataflow-icon
Challenge
chevron-icon
You are not seeing the expected growth despite investing in performance marketing and are unsure of how to improve results.
chevron-icon
dataflow-icon
Challenges / Use-Cases
chevron-icon
We identify the most profitable channels for the client and develop strategies to exploit untapped opportunities, effectively steering them towards substantial growth.
file-icon
dataflow-icon
Challenge
chevron-icon
Your acquisition managers having difficulty in understanding the direct impact of their actions on the results.
chevron-icon
dataflow-icon
Challenges / Use-Cases
chevron-icon
We implement a clear system that correlates actions with tangible results, ensuring every strategy is backed by data and insights.
clock-icon
dataflow-icon
Challenge
chevron-icon
Your teams working in isolation, causing a breakdown in communication and collaboration, leading to disjointed strategies.
chevron-icon
dataflow-icon
Challenges / Use-Cases
chevron-icon
We facilitate a cohesive working strategy that encourages cross-functional collaboration, ensuring a harmonized approach to marketing
server-icon
dataflow-icon
Challenges
chevron-icon
You find it challenging to explore and open a new marketing channel due to a lack of expertise and a fear of misallocating your budget.
chevron-icon
dataflow-icon
Challenges / Use-Cases
chevron-icon
We provide operational teams with an holistic environment to get a true sense of their objectives.
semicircle
Lorem Ipsum Dolor Sit

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque pulvinar dui a suscipit luctus. Etiam tempor aliquam ipsum, ut faucibus Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque pulvinar dui a suscipit luctus. Etiam tempor aliquam ipsum, ut faucibus

Lorem Ipsum Dolor Sit

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque pulvinar dui a suscipit luctus. Etiam tempor aliquam ipsum, ut faucibus Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque pulvinar dui a suscipit luctus. Etiam tempor aliquam ipsum, ut faucibus

Hear it From Our Clients!

Mathieu's contribution to our acquisition strategy, and more particularly to AdWords, was decisive. He also set up real-time activity monitoring tools and dashboards for our KPIs, which have become essential to us on a daily basis. We are delighted that Mathieu continues to support our growth!

Amalia Bercot
Ex-CMO @ Brevo (formerly Sendinblue)
Hear it From Our Clients!

Mathieu supports us in SEA to increase the acquisition potential of our campaigns in our 4 markets: France, Italy, Spain and Germany. His experience has helped us structure our Google and Bing accounts, adopt best practices and challenge our results. In just one year, this collaboration enabled us to double our SEA conversion volumes, while keeping acquisition costs under control.

Clémence Fredenucci
Paid Acquisition Manager @Qonto

Make Paid Marketing a Strategic Asset for your Business

Get in touch & get ready to navigate your growth journey with precision and confidence.

Together, we'll design a robust strategy to steer your business towards its North Star.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Semicircle